Over the last year, our growth accelerated drastically as we doubled down on product & process development.
Our journey has taken us to help various industries and throughout our mission has stayed the same: Help businesses gain a competitive edge with Customer Relationship Management.
True to our spirit of growth and change, today we’re introducing our new name and look that’s more representative of who we are and just how much we’ve evolved – all thanks to our team, mentors, clients and partners.
Our new brand highlights:
Finding our identity. We’re simple yet grand in the way we think. We are open to change. We are long-term players. We are patient. We build momentum for ourselves and those around us. We help build traffic and cash flow. We strive to be in a state of flow. It was time for us to find out a deeper identity and we found it in Open Flow.
Our evolved suite of service offerings. We’re a one-stop-shop for HubSpot CRM implementation, website development, paid advertising, creative design and more. By partnering with HubSpot, we’re able to rely on their incredible platform, work together, and combine resources to make our services the best they can be for our customers.
Expressing the fast, vibrant and exciting times we are in now through our new style and colors. These visuals represent who we are at Open Flow. We bring high amounts of energy to anything we put our attention to. Our new color palette balances retro and modern colors, reflecting our dynamic range and the energy we have.
New Brand Identity, needs a brand new look
Our Creative Director, Hunter Wickersham, took the lead on redesigning our brand image in creating a versatile, flexible and cutting edge visual identity. We’ve incorporated our values into our new design and imagery of Open Flow, showcasing our drive to:
- Build momentum
- Provide clarity
- Be cutting edge
- Versatile usage
Our previous image was rigid, plain, and narrow-minded. It was difficult to break down and use across various applications and design treatments. We needed a fun image that conveyed professionalism, while still working well across all platforms.
Presenting our new image.
The build of the logo focuses on the idea of being “open” and having “flow.” Our previous logo was rigid and straight. So this is a distinct difference. The name and the logo better illustrate our company’s nature and work style.
LOGO VARIATIONS
COLOR PALETTE & TYPOGRAPHY
VISUAL LIBRARY
We are beyond grateful for everyone who has helped us in our journey so far. We are also very excited to be helping industries with extraordinary potential and the opportunity to make a positive impact on the world.
We are optimistic and excited about everything on Open Flow’s horizon.
Cheers,
Team Open Flow
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